What Our Clients Say

This is looking absolutely BRILLIANT!! It is contemporary and reflects the character of the brand exactly.
Helen Cooper
Brand Manager, Boots the Chemist

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Case Studies

Green Tulip


green tulip homepage
green tulip - product page

Ecommerce site design and build


 

Background

Green Tulip are a retail company specialising in stylish, ethically sourced gift items sold from their fabulous shop on the edge of Salisbury Plain. They came to us wanting a site to enable them to reach a larger audience to offer their inspiring gifts further afield.


Site Design

With a logo already in place we used this to get the look and feel of the site off to the right start. We needed to communicate the core values of ethical trading without appearing too 'green' - the slideshow on the homepage moves from one image to the next focusing on the 6 categories that products fall into.

We think the site reflects the style of the contemporary products on offer and appeals to those who may not think that ethical gifts could be so tempting!


Site Development

The site is built using an off-the-shelf e-commerce product which has been completely customised to fit the Green Tulip brand.

As well as the customisation, we have also made bespoke modules such as the 'news' section. This enables the client to add articles to the site with a 'teaser' on the homepage linked through to the full article with an image.

It was important for the client to be able to indicate each product's ethical background so we made a system that allows any of the 6 icons to be allocated to products. Each icon represents an ethical category (recycled, fairtrade etc) and links through to a page with detailed information about each category.


Site Promotion

We have optimised the site for several keywords and phrases and although ethical trading is a hugely competitive area for search engine results, we are happy to report that at the time of writing, Green Tulip is on page 1 of the organic results on Google for 'ethical gifts' alongside market leaders and well-known charities.

Green Tulip are also undertaking considerable off-line promotion and have a number of upcoming features in monthly magazines and national newspapers. Look out for them in 'Organic Life', 'Period Home' and 'Eve' to name but a few!


Client Feedback

"We are getting a lot of press interest - one thing all the mags are saying is how much they love the website so a lot of it is down to you two!"

www.greentulip.co.uk